{"id":163,"date":"2021-04-12T15:45:44","date_gmt":"2021-04-12T20:45:44","guid":{"rendered":"http:\/\/weswong.com\/WongoTech\/?p=163"},"modified":"2021-04-13T09:30:12","modified_gmt":"2021-04-13T14:30:12","slug":"phygital-distancing-not-social-distancing","status":"publish","type":"post","link":"http:\/\/weswong.com\/WongoTech\/phygital-distancing-not-social-distancing\/","title":{"rendered":"Phygital Distancing, not Social Distancing"},"content":{"rendered":"\n<p>It\u2019s been 13 months since the WHO officially declared the global outbreak of the novel coronavirus (<strong>COVID-19<\/strong>) as a <strong><em><span style=\"color:#a30000\" class=\"has-inline-color\">pandemic<\/span><\/em><\/strong>. Since then, billions have <strong>WOKE <\/strong>up to this new normal. Those in the West have joined their counterparts in the East to don a mask, maybe even double masks, wash their hands longer and more often, and walking around with a virtual 2m pole to distance from others. Alas, there are those who have yet to embrace the 4 <span style=\"color:#00a313\" class=\"has-inline-color\"><strong><em>W<\/em><\/strong>\u2019s<\/span> of hygiene: <strong><em><span style=\"color:#10a300\" class=\"has-inline-color\">W<\/span><\/em><\/strong>ear a mask, <strong><em><span style=\"color:#10a300\" class=\"has-inline-color\">W<\/span><\/em><\/strong>ash your hands, <strong><em><strong><em><strong><em><span style=\"color:#0ca300\" class=\"has-inline-color\">W<\/span><\/em><\/strong><\/em><\/strong><\/em><\/strong>atch your distance, <strong><em><span style=\"color:#0ca300\" class=\"has-inline-color\">W<\/span><\/em><\/strong>ear another mask over the other mask. And don\u2019t forget the <strong><em><span style=\"color:#15a300\" class=\"has-inline-color\">VV<\/span><\/em><\/strong>: two doses of <strong><em><span style=\"color:#00a301\" class=\"has-inline-color\">V<\/span><\/em><\/strong>accines (unless it\u2019s the <strong><span class=\"has-inline-color has-black-color\">J<\/span><\/strong>&amp;<strong><span class=\"has-inline-color has-black-color\">J<\/span><\/strong>, then just one <strong><span class=\"has-inline-color has-black-color\">J<\/span><\/strong>ab).<\/p>\n\n\n\n<p>In addition to terms such as <em><span style=\"color:#a39700\" class=\"has-inline-color\">pivot<\/span><\/em>, <em><span style=\"color:#a38500\" class=\"has-inline-color\">unprecedented<\/span><\/em>, <em><span style=\"color:#a37c00\" class=\"has-inline-color\">fatigue<\/span><\/em>, and <em><span style=\"color:#a38000\" class=\"has-inline-color\">efficacy<\/span><\/em>, the phrase \u201c<em><span style=\"color:#a3000d\" class=\"has-inline-color\">social distancing<\/span><\/em>\u201d was popularized by public health officials. The medical notion of \u201csocial distancing\u201d is to maintain a safe or appropriate distance from other people with the intent to mitigate the spread of contagion. From a sociology perspective, \u201csocial distancing\u201d is the extent to which people or groups of people are removed from one another\u2019s lives, socially, relationally, not necessarily physically.<\/p>\n\n\n\n<p>This phrase is still vogue 13 months later, although prudent people have resorted to the phrase \u201c<strong><span style=\"color:#4a00a3\" class=\"has-inline-color\"><em>physical<\/em><\/span><\/strong><em><span style=\"color:#4a00a3\" class=\"has-inline-color\"> distancing<\/span><\/em>.\u201d Incidentally, soon after declaring the <strong><em><span style=\"color:#a30016\" class=\"has-inline-color\">pandemic<\/span><\/em><\/strong>, the <a href=\"https:\/\/futurism.com\/the-byte\/who-ditch-phrase-social-distancing\">WHO <\/a>tried to ditch the phrase \u201c<em><span style=\"color:#a3002c\" class=\"has-inline-color\">social distancing<\/span><\/em>&#8221; and to pitch &#8220;<em><span style=\"color:#4a00a3\" class=\"has-inline-color\">physical distancing<\/span><\/em>.&#8221; In its <a href=\"https:\/\/www.cdc.gov\/coronavirus\/2019-ncov\/prevent-getting-sick\/social-distancing.html\">updated post<\/a>, the CDC indicates that social distancing is also called \u201c<em>physical distancing<\/em>\u201d meaning to maintain \u201ca safe space between yourself and other people who are not from your household.\u201d We are not to just stay at arm\u2019s length but at least <strong>TWO<\/strong> arms\u2019 length away. Canada\u2019s public health shares the same <a href=\"https:\/\/www.canada.ca\/en\/public-health\/services\/publications\/diseases-conditions\/social-distancing.html\">refrain<\/a>: \u201cwe can slow the spread of COVID-19 by making a conscious effort to keep a physical distance between each other\u201d which has proven to be an effective way to <a href=\"https:\/\/www.canada.ca\/content\/dam\/phac-aspc\/documents\/services\/publications\/diseases-conditions\/coronavirus\/social-distancing\/physical-distancing-eng.pdf\">slow the spread<\/a>.<\/p>\n\n\n\n<p>At its core, \u201c<span style=\"color:#a30016\" class=\"has-inline-color\">social distance<\/span>\u201d is the degree of acceptance or rejection of social interaction between people belonging to different social groups such as ethnicity, language and culture. In follow-up posts, I will address social distance in the context of cultural diversity and fluency. <em>FWIW<\/em>, I suggest that we use the correct phrase to stay at a distance, i.e., <span style=\"color:#5700a3\" class=\"has-inline-color\"><em>physical<\/em> distancing<\/span>.<\/p>\n\n\n\n<p>Meanwhile, in our highly network-connected world, we can leverage <strong><span class=\"has-inline-color has-black-color\">hi-tech<\/span><\/strong> to supplement <strong><span class=\"has-inline-color has-black-color\">hi-touch<\/span><\/strong>. Albeit we need to <em>physically<\/em> distance we can still socialize in-person (for short periods) <em>onsite<\/em> at a distance and <em>online<\/em> remotely. We can\u2019t hug but we can wave. We can have face-to-face time, but not cheek-to-cheek.<\/p>\n\n\n\n<p>As we ride out the <strong><em><span style=\"color:#a30000\" class=\"has-inline-color\">P<\/span><\/em><\/strong>-waves, let\u2019s not social distance and disengage from others at the social level. Rather let\u2019s spur one another toward love and good deeds, encourage one another and not give up meeting \u2026 be it <span style=\"color:#5300a3\" class=\"has-inline-color\"><em>physically<\/em> <\/span>at a distance or <em><span style=\"color:#4a00a3\" class=\"has-inline-color\">phygitally<\/span><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been 13 months since the WHO officially declared the global outbreak of the novel coronavirus (COVID-19) as a pandemic. Since then, billions have WOKE up to this new normal. Those in the West have joined their counterparts in the East to don a mask, maybe even double masks, wash their hands longer and more&hellip; <a class=\"more-link\" href=\"http:\/\/weswong.com\/WongoTech\/phygital-distancing-not-social-distancing\/\">Continue reading <span class=\"screen-reader-text\">Phygital Distancing, not Social Distancing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-163","post","type-post","status-publish","format-standard","hentry","category-blog-post","entry"],"_links":{"self":[{"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/posts\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":7,"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/posts\/163\/revisions"}],"predecessor-version":[{"id":173,"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/posts\/163\/revisions\/173"}],"wp:attachment":[{"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/media?parent=163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/categories?post=163"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/weswong.com\/WongoTech\/wp-json\/wp\/v2\/tags?post=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}